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The best defense for negative content with regard to your brand on the Internet is to have a good offense. Put up positive testimonials from customers so others know what your business is really about. Keep posting positives to allow the negative to slip.

TIP! Follow up with any customer complaints or questions. It’s definitely true if your business is large.

Try to have a great personality online. You have to actively engage your followers in order to make tweets and updates work. If you receive a question on a social media site, be sure to respond immediately. If you are unsure, inform them that you are going to find the appropriate response, and then do so.

Keep your reputation up by making unsatisfied customers happy. When you can turn a client’s bad experience into something good, your customer will appreciate your show of care. If the information is available online, it increases the audience of those who know you are willing to rectify a situation. Fellow customers will witness your response to the unhappy client and develop a willingness to trust you down the road.

To better your business reputation online, try optimizing your web pages with your essential search phrase. This will usually be the name you have given your company. Search engines such as Google really like authoritativeness. When Google or Bing sees your site as the authority, you’re more likely to rank highly in their results.

TIP! Go on the offense to protect your reputation online. Put up positive testimonials from customers so others know what your business is really about.

Stay on top of the latest events in your field. This helps make sure you are giving the most up to date information to your customers. Take five minutes out of your day to scour the Internet for new information.

If you have employees, treat them well. Sometimes, this isn’t seen as something that is necessary, but if you don’t respect your employees, then you could be dealing with serious consequences. If word gets around about how you treat employees, customers may not do business with you.

You now should see what you need to do to better manage your reputation. Take care with every step so you obtain good results. Begin now in order to have a great reputation in the future.