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When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Long pages get less weight than short ones. On top of that, you’ll bore readers with too much text.
Anchor Text
Using keywords as anchor text is an easy way to kill two birds with one stone. Not using proper keywords in your anchor text will harm your ratings in search rankings. You can attract web crawlers to your anchor text by using relevant keywords in it.
When you put in place meta tags on all pages, it can help you get the most SEO. These description tags will provide a short blurb about your website or the page to the search engine. It is important to write meta tags which are short but informative. This can attract more readers to your website, even if your site wasn’t at the top of the search results.
A product feed is an effective way to grow your client roster and attract a larger number of visitors to your website. This is where you are going to be able to provide important selling points about your products. Submit your blog posts to shopping comparison websites and all of the major search engines. Add an RSS feed icon on your site or blog, and suggest to readers that they should subscribe to your site’s feed for all of the latest updates.
Try to market yourself as a subject matter expert in lots of areas. This strategy is highly effective in internet marketing. You can do this by starting a website focused around your niche. You can additionally implement search engine optimization strategies to attract as much targeted traffic as possible. Always pay attention to your customers needs, make it about them and not you.
Search Engine
If you are working on SEO, avoid Flash. Flash may take a little while to load and then won’t be able to be gone over by search engine crawlers. This means that a Flash file’s text won’t get to be indexed. In order to do search engine optimization for your website, search engines must be able to see and crawl your content.
When trying to boost your traffic, try adding a site map. A site map is a great tool to help people locate pages within your website. Visitors will find the links on your site so it will drive traffic to your other pages.
Instead of using a link exchange, try using article exchanges to give a boost to your rankings. In an article exchange, you post an article written by someone else who has a website, while he posts your article on his website, with both of you crediting each other with a link. Since both sites get new content out of the exchange, it is much more effective than simply exchanging links.
Put those keywords into your URLs! If your URL contains symbols or numbers, your page will rank lower because people will not include them in their web search. Making sure relevant keywords from your site and content are included will always help garner traffic.
Site Map
Create a site map for your website to help the major search engines index each of your site’s pages. These maps make it easy to find any subpage on your site. Even if your website is just a hole in the wall compared to giants like Amazon, a site map does wonders for your search engine optimization.
Though it can be very complex, the basics of SEO are accessible to the beginner. If you already maintain your own site, then integrating some of these SEO tactics should be easy. More customers can be right around the corner.