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To improve your reputation, always make sure customers are satisfied with follow up communication. The larger your business, the more true this is. Customers would like to feel as if they actually matter to your company. Implement automated systems that will help you check in with them. Make sure you ask them to report in on their recent purchase experiences as well.

Negative Feedback

When dealing with some negative content regarding your online brand, have a good offense. Build up positive feedback to counter negative feedback. Be sure you’re posting content that’s positive about your brand so it will keep things fresh, and negative feedback is going to fall away in the search engine’s listings.

Stay personable. Posting status updates and tweets won’t work until you communicate actively with the audience. If a question is posted, answer it quickly. When you don’t have the answer, let them know you’re working on it.

TIP! The best defense for negative content with regard to your brand on the Internet is to have a good offense. Ensure that lots of people post positive reactions and feedback if you want to drown the negative voices out.

Try to make unhappy customers happy. This will show others that you are a good business owner. This can be made better if you are able to do it online. This will give others the opportunity to see how you addressed the issue and make them more receptive to doing business with you.

To make sure you have a great reputation for a business online, your web pages should have SEO done to them. This generally will be the company name you have. Search engines such as Google really like authoritativeness. If you are viewed by them as an authority, your site should rank highly in the SERPs.

As we said in the intro, if your company is important to you, you must make it important to your clients. Your business’ reputation is vital for doing this. Use what you’ve just learned to keep your reputation pristine and your customer base intact.