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Make sure the consumer’s purchase cycle is in the forefront of your lead generation planning. Consumers usually look at an offer, research for information, then decide whether or not to purchase. Target your offers to this cycle and you will be successful.
If digital advertising is something you are utilizing, set up landing pages for use by your potential leads. Landing pages that are targeted to the exact ad that led them there are much more effective than driving them to the general website. This gives the exact information that is being looked for. Combine this with a lead generating form and you will be building stronger leads.
If you’re trustworthy, you’ll get way more leads. Don’t pump up your hype too much. Use facts and a rational speaking voice. Stay as honest as possible to build your credibility.
Are there any planned events that you know of that pertain to your industry? A realtor, for instance, may want to keep an eye out for wedding shows in their area. This is a good venue for promotion, as newlyweds are often looking to purchase a new home. Look at the classified ads for events which will be in your local community.
It may be helpful to speak to companies that offer similar products to yours. If you are a professional landscaper, share what knowledge you have about seasonal flowers. Diet planners can offer great tips to offices about better eating while working. If you are an expert in a particular field, don’t be afraid to share your insights and knowledge with other professionals in your community.
Lead Groups
Find lead groups online and take advantage of what they offer. These lead groups can be especially helpful if your company is hyperlocal. One man may not be able to help with a certain issue, but he can give you contact info for someone who can.
Speak to people while waiting in line. It is always great to be friendly, plus they may have need of your product or service. Don’t pitch unless they seem interested though.
Always hunt for subscriptions when you run a business blog. Subscribers will be reminded to visit your site when you post new content. This is a back-up method in getting new leads through people who are your current customers. Blogging is just another great way to help bring in more leads.
Find out how current customers discovered you. Google Analytics can help you with this. Did they arrive through a social media recommendation? Did they come from a forum? Whatever it is, it can be a great place to find more potential leads.
Make sure that your website is linked to social media. Use popular venues like Twitter and Facebook. Don’t just stick with one campaign. Try different campaigns so that you’ll get a bigger picture of what isn’t working and what is working well.
A successful business relies upon a stable of existing customers and an ability to market products that bring in new customers. It can be hard getting those customers, though. Fortunately, you’ve just been given some great tips. It is possible for you to find more leads, especially if you use the tips above!
