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Follow through with your customers to keep your reputation good. This is even more important if your business is a bigger one. They want to feel as though they mean something to you. Automate follow-up systems to keep in touch. Also, ask them to give feedback for recent purchases.
Get more personable online. Posting status updates and tweets doesn’t work without active communication between you and your followers. If somebody posts questions to your pages on social media, take care to answer it as fast as you can. If something is brought up that you are unsure of, let the person know that you value their opinions, and you will get back to them shortly with a solution.
Be sure to monitor social networks frequently. It has been shown that fifty percent of those who post comments and concerns online expect to receive replies. Reply quickly. Many businesses allow this part of their communication strategy to slide, so you can gain the upper hand.
Monitor the presence you have online. A negative comment concerning your company can appear at any time. Monitoring bad search engine results can prevent negative things from getting to the top. Do this once or twice a month at a minimum.
Go to your customers. If they go to a certain grocery store, be there. By following your customers’ habits, you know them more closely and can provide better service. A lot of people will be comfortable when they’re in a setting that’s more social and may open up to let you know what they think.
If you find untrue information about your company on a website, ask the site’s owner to remove or correct the information. If you are able to demonstrate that something is libelous, you may succeed in getting it taken down.
If you read a negative comment about your business, it is understandable to get resentful at the writer, especially when the writer is stretching the truth. The best thing to do is stay calm and straighten these comments out. When someone knows both points of view, they are able to make their own opinion.
Make sure that you contact your customers often if they show interest or have an issue. Usually, issues aren’t known right away or they will wait before they use something new. Checking in can provide you with the chance of addressing any issues the customer may have.
You should look at all places online where people may be discussing your company. Familiarize yourself with the specific places that customers typically use to put up feedback about your industry. Post some links to comments that are positive, and make it a point to respond to criticism quickly.
You have some great advice in hand now that you’ve read this article. Use it to promote your reputation, and when necessary, defend it too. Properly managing your reputation can help your business grow. You should focus on building trust instead of losing it as your business moves forward.
